The Austin Parks Foundation had a typical leafy logo that was uninspiring and brand confusion created by another local organization. Adam and Marty Butler came up with the idea of personifying the foundation in the form of a hummingbird. I created the hummingbird logo and depicted the wings in motion to signal the constant advocacy for by APF for parks in the Austin area.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design: Jacob Carter
Copywriter: Adam Butler
Work completed at The Butler Bros in Austin, TX