A magical Rube Goldberg inspired Spring-A-Ding Easter factory and a family of bunny characters helped make 2009 an Eggcellent Easter at Target stores across the country. I helped create the visual language for the entire campaign which was used by the Target team to create numerous products including cookies and plush toys.
Credits:
Creative Director: Mike Calkins
Spring-A-Ding Wordmark: Mike Calkins
Designer, Illustration: Jacob Carter
Plush Toy Bunnies & Cookies: Target In-house
Work completed at Mint Design in Seattle, WA