As a cyclist, I have personally witnessed the ongoing frequent animosity between motorists, cyclists, and sometimes even pedestrians. We launched WAVE as an experiment to promote the peaceful coexistence on the road via a simple wave. I helped design the core elements for the initial brand campaign which was launched in Austin with support from many locals. Working with Bike Newport, we exported a tailored version of the campaign to Newport, Rhode Island to help raise more awareness in their community and promote safety on their busy roads.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design and Illustration: Jacob Carter
Copywriter: Adam Butler
Work completed at The Butler Bros in Austin, TX