The College Board is a 100-year old non-profit dedicated to providing a merit-based path to college for all students. Despite its history their brand was splintered and confusing. Together with the team at the Butler Bros we steered them from a "house of brands" to a "branded house". I created the new logo system unifying the look of all their programs. Jointly the team at the Butler Bros established a new visual voice for the brand. I then led the synthesis of all the new work into a robust brand guide to help guide future brand work at the College Board.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design: Jacob Carter, Karl Herbert
Photo Direction: Marty Butler, Craig Crutchfield
Photography: Douglas Adesko
opywriter: Jeremy Spencer, Adam Butler, Erik Enberg
Work completed at The Butler Bros in Austin, TX