Working with the team at the Butler Bros I helped creat a social media event to celebrate college-bound High School seniors. Collegiance is a contest where students can hashtag their own college announcement video in instagram for a chance to win scholarships. In a DIY visual style, I created a Collegiance wordmark and the web site that aggregated social media posts tagged with #collegiance.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design: Jacob Carter
Copywriter: Jeremy Spencer
Work completed at The Butler Bros in Austin, TX