Real Good gum came to the Butler Bros on a mission to launch a good-for-you gum that isn't full of petrochemicals. Most gums have a seemingly innocuous ingredient called gum base which has the same chemicals used in care tires. I created a whimsical wordmark for Real Good Gum and custom illustrations for each gum flavor to match fun conversational names written by Jeremy Spencer. Our goal was to create an attention grabbing package that would appeal directly to youth. The package launch attracted retailers and Real Good Gum is now available at Natural Grocers and on Amazon.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design, & Illustration: Jacob Carter
Copywriter: Jeremy Spencer
Work completed at The Butler Bros in Austin, TX